A clear process. No grey areas.
Every engagement follows the same four-phase framework. You always know what's happening, what's next, and what it's delivering.
Audit
Before we recommend anything, we understand everything. The audit gives us — and you — an honest picture of where you are now and where the biggest opportunities lie.
What happens
- Comprehensive website technical health review (speed, indexability, Core Web Vitals)
- Organic search visibility audit: current rankings, keyword gaps, and competitor analysis
- Paid media account review — if active campaigns are running, we audit their structure, targeting, and efficiency
- Analytics and conversion tracking review to validate data reliability
- Audience and market research relevant to your specific sector
What you can expect
At the end of week two, you receive a written audit report with prioritised findings — not a list of everything that could theoretically be done, but a clear ranking of what will move the needle fastest. We follow it with a 60-minute video call to walk through the findings together, challenge our thinking, and agree on priorities.
Communication
Async by default via email or Slack. One 60-minute kickoff call at the start, one 60-minute audit review call at the end.
Strategy
The audit tells us what's true. The strategy tells us what to do about it. This is where we map a clear, prioritised plan to your actual business goals — not a generic playbook.
What happens
- Channel selection based on audit findings and your business objectives
- 90-day campaign roadmap with clear KPI targets for each channel
- Content strategy and editorial planning where relevant
- Campaign architecture and audience strategy for paid channels
- Resource and timeline planning to set realistic expectations from day one
What you can expect
A clear one-page strategy document — not a 60-slide deck — that explains what we're going to do, why we've chosen it, and what success looks like in concrete terms. We present it in a live strategy review call, encourage pushback, and finalise the plan together before we start spending any budget.
Communication
One strategy review call to present, discuss, and finalise the plan. Ongoing questions handled async.
Execute
This is where the work gets done. Campaigns go live, content gets published, technical fixes get implemented. The first 90 days are about building strong foundations and gathering real performance data.
What happens
- Campaign launch across agreed channels — ads live, content published, technical fixes deployed
- Ongoing creative and copy optimisation based on early performance signals
- Conversion tracking validation to ensure data is clean and attributable
- Regular communication cadence so you always know what's in progress
- Early optimisation — doubling down on what's working within the first 30 days
What you can expect
Weekly written activity summaries: what went live this week, what's in progress, and what's planned for next week. Monthly performance reviews with honest commentary — not just the numbers, but what they mean and what we're doing in response. No radio silence, no surprises.
Communication
Weekly written updates (Monday or Tuesday). Monthly 45-minute video performance review. Async Slack or email for anything time-sensitive.
Grow
With real data and strong foundations in place, we shift from building to compounding. This phase is about sustained, accelerating growth — optimising what works, cutting what doesn't, and layering in new channels at the right time.
What happens
- Ongoing optimisation of all active channels based on accumulated performance data
- Monthly strategy evolution — the plan updates as the market, data, and business goals evolve
- Incremental channel expansion: adding new channels only when the existing ones are performing
- Quarterly business reviews to align marketing output with broader commercial objectives
- Annual strategy sessions to reset goals and plan the next 12 months
What you can expect
A marketing engine that gets more efficient over time. As we accumulate data, our targeting improves, our content compounds in authority, and the channels we've built start feeding each other. Growth becomes a function of system quality rather than constant reinvention.
Communication
Monthly 45-minute video review. Quarterly 90-minute business review. Annual full strategy session. Async updates throughout.
Work with us from anywhere.
Drop us a line and we'll get back to you within one business day.