Real campaigns. Real numbers.
Every figure below is illustrative — based on the kind of results our campaigns are built to deliver. We'll update this page with your data as it comes in.
Illustrative examples: The case studies below are representative examples based on typical campaign outcomes across our service areas. They are not attributed to named clients. Figures shown are estimates based on the inputs and results described.
From inconsistent enquiries to a fully booked diary
The challenge
A regional plumbing and heating contractor generating around 18 enquiries per month, almost entirely from word of mouth. No meaningful Google visibility, a dated website that didn't reflect the quality of their work, and no strategy for review acquisition or local search.
What we did
- Full technical SEO audit and remediation
- Local landing pages built for each service area and trade
- Google Business Profile overhaul — photos, categories, Q&A, and posting cadence
- Structured review acquisition programme targeting post-job follow-ups
- Google Ads campaign focused on emergency call-outs and boiler servicing
The outcome
96 monthly enquiries within 6 months — a 433% increase. At average job values, this represented an estimated £28,800 in new business per month, against a marketing investment that paid for itself within the first 8 weeks.
Monthly enquiries
Before
18
After
96
+433% in 6 months
Illustrative example
Paid ads that finally paid for themselves
The challenge
An online homeware retailer running Google Shopping campaigns with a 1.4× ROAS — barely breaking even on ad spend. No campaign structure to speak of, no audience segmentation, a product feed with significant quality issues, and no remarketing in place to recover abandoned baskets.
What we did
- Full campaign rebuild — new structure, tighter ad groups, and improved bidding strategy
- Performance Max campaigns with custom asset groups per product category
- Product feed audit and optimisation to improve Shopping ad eligibility and Quality Score
- Meta remarketing campaigns targeting basket abandoners and past purchasers
- Conversion tracking overhaul to ensure attribution was clean and trustworthy
The outcome
4.8× ROAS within 90 days of relaunch. Monthly ad-attributed revenue grew from £4,200 to £18,900. The Meta remarketing layer alone added an estimated £3,200 per month in otherwise-lost revenue.
Return on ad spend
Before
1.4×
After
4.8×
3.4× ROAS improvement
Illustrative example
Organic traffic that now outranks local competitors
The challenge
A UK accountancy practice generating 1,100 monthly organic sessions with no commercial keyword rankings to speak of. The business relied almost entirely on referrals, had no content strategy, and its site had significant technical issues suppressing crawlability and indexation.
What we did
- Comprehensive technical SEO remediation — crawl errors, page speed, schema, and Core Web Vitals
- Keyword research identifying 14 high-value topic clusters across SME tax, VAT, and payroll
- Pillar content strategy: long-form guides for each cluster, supported by shorter supporting articles
- Internal linking architecture rebuild to pass authority through the site structure
- Backlink campaign targeting accounting, finance, and small business publications
The outcome
9,600 monthly organic sessions within 12 months — 8.7× growth. The practice now ranks position 1–3 for 22 commercial keywords and has reduced its reliance on referrals for new client acquisition. Equivalent paid traffic would cost an estimated £42,000 per month.
Monthly organic sessions
Before
1,100
After
9,600
8.7× organic growth
Illustrative example
Inbound pipeline where there was none
The challenge
A UK SaaS business generating fewer than 3 inbound leads per month from any digital channel. The sales team was entirely dependent on cold outreach with no inbound engine, no content presence to speak of, and a website that ranked for almost nothing beyond the brand name.
What we did
- Content strategy targeting mid-funnel, comparison, and alternative keywords with commercial intent
- Solution pages, competitor comparison landing pages, and a case study library
- LinkedIn Sponsored Content targeting decision-maker job titles in defined industry verticals
- Lead magnet development — gated guides exchanged for email and company details
- HubSpot lead scoring and CRM integration to qualify and route inbound leads to sales
The outcome
Inbound SQLs grew from fewer than 3 per month to 31 per month over nine months. With an average deal value of £8,400, this represented an estimated £235,000 in annualised inbound pipeline from channels that had previously contributed nothing.
Monthly inbound SQLs
Before
<3
After
31
~£235k new annual pipeline
Illustrative example
Google Maps position one in 16 weeks
The challenge
An independent restaurant ranked 7th in the local Google Maps pack, sitting behind several chain competitors despite stronger reviews and a better product. Reservation enquiries had plateaued, and organic visibility had declined year-on-year despite the business growing its reputation offline.
What we did
- Google Business Profile audit and full optimisation — categories, attributes, descriptions, and photos
- Structured review acquisition programme targeting post-visit follow-up messages
- Local citation building across 40+ hospitality and local business directories
- Monthly GBP post cadence with local keyword targeting and seasonal event coverage
- Schema markup implementation for restaurant type, menu, and opening hours
The outcome
Ranked position 1 in the local pack within 16 weeks, ahead of three national chain competitors. Reservation enquiries increased 71% year-on-year in the following quarter. Google Business Profile views more than doubled in the same period.
Local pack position
Before
#7
After
#1
+71% reservation enquiries
Illustrative example
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